Huang Fei Hong Brand Design

During the collaboration with the Huang Fei Hong brand, we created seasonal promotional visuals, peripheral products, and digital content planning. We also assisted in exploring how the existing brand identity could be extended and applied, providing strategic recommendations and excution.

Key strategies included:

Extending the brand's original visual identity to create a diverse,
lively, and youthful brand personality, expanding its reach to a wider audience.

This brand guideline is a visual distillation of multiple seasonal marketing campaigns we collaborated on with the Huang Fei Hong team. Originally centered around packaging design, our work gradually helped define and systematize the brand’s visual identity through repeated explorations across digital and print media.