OKLAO Coffee:
Rebranding + E-commerce Web Design
OKLAO Coffee:
Rebranding + E-commerce Web Design
Rebranding + E-commerce Web Design
- Welcome to OKLAO, a branding redesign and demonstration of various web development technologies and features combined to create an e-commerce platform.
My Role
Brand Designer
UI Developer
Brand Designer
UI Developer
Design Tool
Figma/ illustrator/ photoshop
Figma/ illustrator/ photoshop
Development Tool
React.js / Next.js/ Express.js / Firebase / Firebase Authenticatio / Firebase Storage / React-Dom / Stripe API
React.js / Next.js/ Express.js / Firebase / Firebase Authenticatio / Firebase Storage / React-Dom / Stripe API
The project scope covered two aspects,
including and Brand design and Web development.
Please click the sections below to explore each component in detail.
- Section ①
Brand Design
- Our goal was to create a dynamic atmosphere and attract younger customers to Oklao, a Taiwan-based coffee brand. To achieve this, we focused on designing a modern and energetic visual identity that would resonate with this demographic.



Website and Logo before
Research
Market Analysis:
Design





Armed with these insights, I set out to redesign Oklao’s brand identity to better attract younger customers. Our approach included:
- 1. Logo Redesign:
- Creating a modern and dynamic logo that reflects Oklao’s energy and appeal.
- 2. Color Palette:
- Developing a lively color palette that conveys energy and freshness, appealing to the youthful market.
- 3. Typography Selection:
- Choosing typography that is both stylish and readable, aligning with contemporary design trends.
4. Brand Pattern:
Establishing a cohesive brand style that ensures consistency across all touchpoints, from packaging to social media.
Establishing a cohesive brand style that ensures consistency across all touchpoints, from packaging to social media.
- By focusing on these elements, we aimed to create a brand identity that not only attracts younger customers but also fosters a lasting connection with them. The new visual identity of Oklao is designed to be vibrant, engaging, and reflective of the values and preferences of the modern coffee consumer.








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