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OKLAO Coffee:
Rebranding + E-commerce Web Design


  • Welcome to OKLAO, a branding redesign and demonstration of various web development technologies and features combined to create an e-commerce platform. 
￪ click to website ￪



My Role
Brand Designer
UI Developer
Design Tool
Figma/ illustrator/ photoshop
Development Tool
React.js / Next.js/ Express.js /  Firebase / Firebase Authenticatio / Firebase Storage / React-Dom / Stripe API




The project scope covered two aspects,
including and Brand design and Web development.
Please click the sections below to explore each component in detail.





  • Section ①

    Brand Design 


  • Our goal was to create a dynamic atmosphere and attract younger customers to Oklao, a Taiwan-based coffee brand. To achieve this, we focused on designing a modern and energetic visual identity that would resonate with this demographic.






Website and Logo before


  • Research


    • Market Analysis:


    The specialty coffee market is rapidly growing, with younger consumers (ages 18-24) being the primary drivers of this growth. This demographic values not only the quality of the coffee but also the overall experience, including the ambiance of the coffee shop and the brand’s online presence. Younger customers are drawn to brands that offer a blend of authenticity and modernity, with a strong emphasis on aesthetics and storytelling.

- Specialty Coffee Market Size, Share & Trends Analysis Report By Age Group (18-24, 25-39, 40-59, Above 60)



  • Design







Armed with these insights, I set out to redesign Oklao’s brand identity to better attract younger customers. Our approach included:


  • 1. Logo Redesign:

  • Creating a modern and dynamic logo that reflects Oklao’s energy and appeal.
  • 2. Color Palette:

  • Developing a lively color palette that conveys energy and freshness, appealing to the youthful market.
  • 3. Typography Selection:

  • Choosing typography that is both stylish and readable, aligning with contemporary design trends.

4. Brand Pattern:

Establishing a cohesive brand style that ensures consistency across all touchpoints, from packaging to social media.

  • By focusing on these elements, we aimed to create a brand identity that not only attracts younger customers but also fosters a lasting connection with them. The new visual identity of Oklao is designed to be vibrant, engaging, and reflective of the values and preferences of the modern coffee consumer.




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Let's Get in Touch 🌻
Hey there, I am available for full-time or freelance projects, whether they are remotely or on-site in New York, I'd love to hear from you.