EMORA
— branding design
Designer: Yi-Chun, Lan
Client: EMORA
Date: 2020
Client: EMORA
Date: 2020
Introduction
Emora’s clothing was designed with a neutral color and simple lines. With impeccable details, precise tailoring, and the combination of new technologies, it forms an elegant classic in the wardrobe. Wish everyone can embrace your own aura after wearing it.
Design approach
The brand founder regards the collar as the most classic part of the clothes. At the same time, she wishes everyone could embrace their aura, from what they use, what they wear to how they live. And the designer picked the “M” in the EMORA, which looks like the collar, and formed it by the circles to represent the auras flowing between the atmospheres.