藍枻鈞 ／ YI-CHUN, LAN
Dynamic web designer passionate about crafting exceptional user experiences and visually stunning websites.
Expertise includes front-end development, UX/UI design, and balancing web design's artistic and technical aspects to create engaging online experiences.
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EXPERIENCE
2022 - Present
Web Designer @ NYU Berkley Center for Entrepreneurship
• Redesigned Berkley Center's website by updating the HTML and CSS code and using WordPress to optimize the site for search engines
• Conceptualized and produced compelling graphics tailored for diverse social media platforms, effectively bolstering the center's online presence and engagement.
• Collaborated closely with cross-functional teams to design captivating event graphics and communication assets, contributing to the seamless execution of key initiatives.
• Demonstrated proficiency in design tools like Adobe Creative Suite and HTML/CSS to create dynamic web content that aligns with the organization's branding and objectives.
2020 - 2022
Interaction Designer @ Digital Medicine Lab
• Directed a comprehensive brand guidebook overhaul for one of the biggest food brands in China, optimizing typography, colors, and sizing for seamless online/offline integration.
• Elevated user engagement by conceptualizing and designing augmented reality filters and dynamic logos, providing users with customizable elements that resonated with their personal styles.
• Played a pivotal role in client interactions by providing advice on app design strategies, enriching user experience, and enhancing engagement. Demonstrated strong client consultation skills through effective communication and strategic recommendations.
2019
Graphic Design intern @ David Lai Workshop
• Coordinated with the art director and the publisher editor, led an illustration team and delivered the whole book design ahead of schedule in one of the biggest Taiwan Textbook Design Project.
- • Created images, logos, and graphic elements to enhance user experience and support product messages, with a focus on user-centered design.
- • Conceptualized and designed newsletters, book covers, and music festival visual assets using Adobe Illustrator and Photoshop, resulting in a 30% increase in sales.
EDUCATION
EXTRACURRICULAR ACTIVITIES
2023 Processing Community Day - Workshop Lecturer
• P5.js Audio-Responsive Graphic Workshop
2022 Tua-Tiu-Tiann International Festival of Arts
• Exhitbitied in “Pop-Up for Pop: speculative design projects“
Organized by Design for Design Studio, TTTIFA Studio.
2020 Specutative Design Group Exhibition
• Exhitbitied in “new now - critical, speculative and fictional“ , sunsun-museum,
Organized by Taipei Art Direction & Design Association.